Data acquisition and assimilation is the complex problem in e-commerce. For more than a decade, there have been expensive and time consuming solution from large companies which help enterprises acquire, organize, validate and deploy catalogues for their e-commerce deployments.
Thot’s 33 encodes our experience in content acquisition, aggregation, verification, modification and management. 33 is a content simplification platform enables rapid deployment of e-commerce solutions with a reduction of 95% of the time on content and catalogue management.
WHAT IS THOT 33?
33 is a platform that reimagines how catalogue content is created, sources, modified, verified and used. Most information is already available in the enterprise and needs to be connected, cleaned up, verified, approved, tested and finally launched. 33 uses image and text base AI to automate the entire process and only needs some verification points to be validated for new or existing e-commerce deployments.
UNDER THE HOOD
Thot Wave is backed by a suite of best-in-class capabilities for data integration that run on data and business logic in tandem:
- Versioning semantics to keep data and business logic in sync
- Dynamic, systemwide security and access controls to replace unreliable one-off policies
- Branching of code, analyses, and reports to enable safe experimentation
- Microservice architecture with built-in coordination, security, and upgrades to keep individual components in sync
- Open APIs and data formats to interoperate with an organization's entire data ecosystem
- Flexible data protection frameworks to keep up with evolving regulations and industry best practices
Thot Wave's front-end capabilities let every user tap into the power of their organization's data:
- A central data foundation to drive collaboration, discovery, and serendipity across functions
- A common ontology to turn a complex data landscape into a human-readable representation of the entire organization
- Datasets and analyses that feed back into the platform to allow users to build on one another's work, rather than constantly starting from scratch
- Human-readable data lineage to let users jump from insights to the data and logic that feed them
- Diverse analytical tooling to supercharge traditionally non-technical functions and accelerate advanced analytical initiatives
POWERING CONTENT TRANSFORMATION
33 capabilities comprise the four core pillars of a flexible and enduring transformation:
Protect content confidently with automatic propagation from source system to final display and use
Understand how the content came to be with lineage and versioning of both image and text
Protect production without disconnecting it from the sandbox environment
Unify the organization by capturing every business concept in a common metadata
Compound content enrichment by feeding insights back into the metadata
Improve the quality of metadata automatically and continuously
Empower Super users with point-and-click environments that unlock complex content sets
Supercharge advanced content enrichment for designers and product managers
Accelerate machine learning and artificial intelligence with quality content and seamless deployment to production
Enhance the value of existing IT investments by centralizing content management
Plug in to in-house and third-party solutions through open data formats and open APIs
Accelerate future projects and reduce their cost with reusable content pipelines and centralized management
WHAT ARE ORGANIZATIONS DOING WITH THOT 33?
Successful Content Management requires multiple teams and users, design, marketing, sales, partner management, the IT shop, and leadership — to operate in lockstep. With 33, the enterprise comes together to shape the content and turn it into a competitive advantage, with simplified user journeys and actions.
The world's leading organizations are using 33 to:
- Deliver immediate, compounding business value. With the whole organization collaborating on the same content foundation platform, the cost of new deployments drops, and the value of the assets increases over time. Instead of putting success at the end of a long roadmap, 33 lets organizations achieve critical outcomes from the start.
- Unite the organization around a common metadata. Collaboration takes off when the whole organization is speaking the same language. 33 lets organizations translate their entire business into a common metadata: a set of building blocks that map business concepts to the rich content that describes them. With one flexible metadata set as a starting point for every user journey, new input methods, journeys, and projects enhance organizational agility rather than fragment it.
- Manage content flow journeys in tandem. Business logic codifies the knowledge that holds an organization together. 33 manages business logic in tandem with the content it runs on so that as logic evolves, user journeys do too. Users can always trace an transaction back to the content and logic that feed it.
- Secure the content once; secure the system in perpetuity. 33 lets organizations define granular access control policies at the integration stage, then propagates those policies intelligently across the system. Organizations can promote content access confidently with granular data security and transparent data governance.
- Instill trust in content with continuous improvement. In a living content ecosystem, data integrity is a moving target that requires continuous improvement over time. Thot 33 combines automated content quality checks with tools for users to flag issues when they see them, sustaining the integrity of the asset over the long term.
- Make design creative and analytics operational. Successful content transformation calls for collaboration across the entire organization. 33 blurs the lines between functions so that users have a seamless journey.
WHAT IS 33 BEING USED FOR
- Our top customers are using the 33 content engine in their e-commerce journeys to discover, source, extract, render, optimize, validate and verify their large base of catalogues in some cases millions of them, with limited or no manual intervention with automated triggers and approvals. Processes are automated where onboarding, reconciliation and confirmations happen where every piece of content is treated as a unique block within the chain and fully auditable. Our customer have seen a resource reduction of over 85% in managing such complicated journeys, they have also seen end to end onboarding and approval times drop by 95%